Our hotel brands.
With over 7,000+ properties worldwide, we're never far from where you want to be.
Easily manage travel, track stays, and save up to 15%* off
To get started, sign in to your Choice Privileges account and register your business. Manage your employees’ travel from one convenient place.
*Terms apply
Free to join. No contracts. No minimum stays.
Registering your small to medium business in three easy steps
Step 1
Sign in or join Choice Privileges
To keep your account secure link your business account to Choice Privileges.
Step 2
Register your business and travelers
Provide some basic information about your business so we can serve you better.
Step 3
Book directly on ChoiceHotels.com
Travelers can access special rates and start saving with Choice Hotels Business Direct.
Why Choice Hotels Business Direct
All the tools you need to manage your travel in one convenient place
Traveler benefits
With Choice Hotels Business Direct, time on the road is more rewarding for travelers with endless options at over 7,000+ hotels around the world across 22 brands.
Ready to get started?
Sign into your Choice Privileges and create your new business account today.
*Terms apply. Please see the Choice Hotels Business Direct Terms and Conditions for more information.
2. Milestone Rewards apply to qualifying night stays at participating Choice hotel locations; Rewards are capped at 50 nights per year.
**This Offer is for a one-time upgrade to Gold Elite Status through December 31, 2026, after an eligible member completes one qualifying stay at a participating Choice hotel between 5/12/26 and 9/30/26.Eligible Member: Offer is only available to members of the Choice Privileges® Rewards Program who are registered users of a company enrolled in Choice Hotels Business Direct and do not currently have elite status. Click here for information on Choice Hotels Business Direct along with terms and conditions of the program. Member will earn and keep Gold status through 12/31/2026.
Qualifying Stay: A “stay” is any number of consecutive nights at one hotel regardless of check-ins or check-outs. A “qualifying stay” is a stay by an eligible member to stay during this promotion, at a participating hotel, and is eligible to earn Choice Privileges points. Members may book qualifying stays via Choice Hotels® – Find Hotel Rooms & Reservations or the Choice Hotels mobile app, Choice Privileges member number must be provided upon check-in.
Participating Hotel: All Choice Hotels® that can be booked via Choice Hotels® – Find Hotel Rooms & Reservations or the Choice Hotels mobile app, excluding Woodspring Suites.
The Gold upgrade status could take up to four weeks to be applied from check-out of the qualifying stay. Gold elite bonus points will not be earned on promotional upgrade qualifying stays or any stay processed prior to the upgrade being applied.
Choice Hotels reserves the right to amend these terms or terminate this Offer at any time. For Choice Privileges program details, eligible rates, eligible countries and point redemption rules, visit Hotel Rewards Program Rules and Regulations - Choice Privileges . Most hotels are independently owned and operated.