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Easily manage travel, track stays, and save up to 15%* off

To get started, sign in to your Choice Privileges account and register your business. Manage your employees’ travel from one convenient place.
*Terms apply
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Not a member? Join for free now
 

Free to join. No contracts. No minimum stays.

Registering your small to medium business in three easy steps

 

Step 1

Sign in or join Choice Privileges

To keep your account secure link your business account to Choice Privileges.

Step 2

Register your business and travelers

Provide some basic information about your business so we can serve you better.

Step 3

Book directly on ChoiceHotels.com

Travelers can access special rates and start saving with Choice Hotels Business Direct.

 
Enroll now
 
 

Why Choice Hotels Business Direct

All the tools you need to manage your travel in one convenient place

 

Get guaranteed savings

Get guaranteed savings and more discounts the more you spend. Easily see and manage your total spend, earned benefits and overall savings in one convenient place.

Spend less time managing travel

Utilize our travel management tools to simplify bookings, improve visibility into business travel activity, support compliance with company guidelines, and reduce the time spent managing logistics.

 
 

Policy control and compliance

Easily set travel rules like expense limits, preferred hotels and payment methods by team or role.

Track analytics and insights

Track behaviors, spend, savings and loyalty benefits through intuitive dashboards. Optimize travel with data-driven insights that can save you money.

Flexible payment solutions

Consolidate billing, enjoy flexible payment options and book using special rates with Direct Pay from Choice Hotels.

Enroll now
 
 
 

Traveler benefits

With Choice Hotels Business Direct, time on the road is more rewarding for travelers with endless options at over 7,000+ hotels around the world across 22 brands.

 

Get Gold status in 5 nights
Earn points faster and enjoy more exclusive rewards and benefits with every stay.

Elite welcome gift
Enjoy a welcome gift of bonus points, beverage or a snack at check-in on qualifying stays at participating hotels. Terms apply.

Earn milestone rewards2
Unlock more bonuses like Choice Privileges bonus points and gift cards—just for staying at Choice Hotels.

Redeem for what matters to you
Earn Choice Privileges points to put towards reward nights, gift cards, airline miles and more.

 
 

Ready to get started?

Sign into your Choice Privileges and create your new business account today.

 
Enroll now
 
 

Frequently Asked Questions

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*Terms apply. Please see the Choice Hotels Business Direct Terms and Conditions for more information.

2. Milestone Rewards apply to qualifying night stays at participating Choice hotel locations; Rewards are capped at 50 nights per year.

**This Offer is for a one-time upgrade to Gold Elite Status through December 31, 2026, after an eligible member completes one qualifying stay at a participating Choice hotel between 5/12/26 and 9/30/26.Eligible Member: Offer is only available to members of the Choice Privileges® Rewards Program who are registered users of a company enrolled in Choice Hotels Business Direct and do not currently have elite status. Click here for information on Choice Hotels Business Direct along with terms and conditions of the program. Member will earn and keep Gold status through 12/31/2026.

Qualifying Stay: A “stay” is any number of consecutive nights at one hotel regardless of check-ins or check-outs. A “qualifying stay” is a stay by an eligible member to stay during this promotion, at a participating hotel, and is eligible to earn Choice Privileges points. Members may book qualifying stays via Choice Hotels® – Find Hotel Rooms & Reservations or the Choice Hotels mobile app, Choice Privileges member number must be provided upon check-in.

Participating Hotel: All Choice Hotels® that can be booked via Choice Hotels® – Find Hotel Rooms & Reservations or the Choice Hotels mobile app, excluding Woodspring Suites.

The Gold upgrade status could take up to four weeks to be applied from check-out of the qualifying stay. Gold elite bonus points will not be earned on promotional upgrade qualifying stays or any stay processed prior to the upgrade being applied.

Choice Hotels reserves the right to amend these terms or terminate this Offer at any time. For Choice Privileges program details, eligible rates, eligible countries and point redemption rules, visit Hotel Rewards Program Rules and Regulations - Choice Privileges . Most hotels are independently owned and operated.